001 Club
Our drive is a boundless passion for the SLR and a clear goal: to offer our members and future generations of SLR enthusiasts a home.
SLR.CLUB is dedicated to Mercedes-Benz’s most exclusive series production car: the SLR.
One goal: bringing Formula 1 technology to public roads.
One model range: 5 variants, 2,157 vehicles.
The most successful supercar project and the key to an exclusive owners club.
A global network of entrepreneurs, decision makers, opinion leaders, gentleman drivers, and connoisseurs.
We are united by a passion for the SLR. Owners become fans, and fans become SLR ambassadors.
Das SLR.CLUB verwaltet das weltweite Netzwerk seiner Mitglieder und bietet eine einzigartige Plattform zum Austausch untereinander.
Darüber hinaus pflegen wir einen exzellenten Kontakt zum Unternehmen Mercedes-Benz und dessen Vorstand. Damit stellen wir sicher, dass SLR relevante Themen – insbesondere die Themen Service und Ersatzteile gegenüber Mercedes-Benz adressiert und betreut werden.
It was 2002. The Monaco Grand Prix in Monte Carlo. Long before the official world premiere at the IAA, at a time when the supercar was still known as the “Vision SLR”.
Here, fans and “Carte Blanche” buyers of the SLR meet for a kind of blind date, to catch a first glimpse of this incredible vehicle concept.
A good year later, the first meeting took place at the test track in Idiada, Spain. This close-knit group enjoyed the exclusive privilege of experiencing prototypes of their vehicle in the wild for the first time, under the guidance of motorsport professionals.
The countdown to the world premiere is on…
Since its founding on 8 July 2006 in Le Castellet, SLR.CLUB has been defined by connection and a passion for the most beautiful shared cause in the world: the Mercedes-Benz SLR.
Every SLR owner became a member of SLR.CLUB. A small, exclusive circle of gentleman drivers. And each member contributes their personality, wishes, ideas, and ambitions to club life and the community.
Make your contribution too, so that SLR.CLUB becomes even more attractive, continues to grow, and can open up further.
From the very beginning, Mercedes-Benz actively involved customers in the development of its super sports cars, and this approach has been consistently maintained with the SLR. For instance, customers who purchased an SLR Stirling Moss had the opportunity to play an active role in the vehicle’s development, from the clay modeling stage right through to the initial test drive in the prototype.
Consequently, in 2009, Mercedes-Benz invited the SLR.CLUB and its members to take an active part in shaping the club. Michael Egger, Clemens van den Berg, Fritz Steinman, Andreas Prahl, and Aloyse Wagner—all active club members and passionate SLR drivers—played a key and highly successful role in shaping and developing the club over the subsequent eight years.
With the founding meeting on 10 September 2017, SLR.CLUB was handed over to SLR owners and recognised as an official Mercedes-Benz brand club.
The name: Mercedes-Benz SLR.CLUB e.V.
This ensures that SLR.CLUB remains an exceptional circle that can rely on continued engagement and support from the Mercedes-Benz board.
SLR.CLUB is a strong community with a long term future, dedicated to a unique car that, like its predecessor, is set to become a legend.
Rest assured: We are doing everything to continue enriching the SLR.CLUB with unique moments—featuring new touring routes, new driving experiences, new lifestyle events, and new collaborations with promising partners. After all, we all agree: the legend of the SLR lives on!
SLR.CLUB. Life: Special experiences in extraordinary places.
SLR.CLUB. Academy: Technical know-how and expertise come together within SLR.CLUB.
SLR.CLUB. Touring: Discover some of the world’s most beautiful routes in the SLR and as a community.
SLR.CLUB. Communication: All news, events, and brochures are published on the www.slr-club.com website.
SLR.CLUB. Office: For any questions about the SLR or SLR.CLUB activities, you can contact your SLR.CLUB Office at any time in confidence.
As a community of SLR enthusiasts, the SLR.CLUB thrives on a passion for automotive perfection and enthusiasm for the Silver Arrow of the 21st century. But that’s not all that makes this association special: Exclusive services and fascinating offers, as well as a consistent focus on the wishes of its members, characterize the philosophy that guides the SLR.CLUB.
The relaunch of the Mercedes-Benz SLR Club website began with the club’s extensive archive. More than 1,000 documents and photographs covering technical knowledge, club history, vehicle documentation and past events were reviewed, sorted and reorganised into a new content structure.
This work resulted in a bilingual platform with more than 100 pages across the German and English versions. Visitors can explore the history of the Mercedes-Benz SLR, learn about every production model, browse technical articles, revisit past club events and discover new editorial content.
A central part of the project was the creation of a complete digital SLR collection. Five SLR models were recreated in 3D over several months of detailed modelling work: the SLR McLaren Coupé, the Roadster, the 722 Edition, the 722 S Roadster and the Stirling Moss.
These models form the basis of an interactive configurator developed in Unreal Engine, a real-time 3D platform commonly used for video games and film production. Visitors can select each vehicle, adjust colours and materials, open the doors and examine the details from different perspectives. The cars can also be explored in three individually designed locations.
Designer creating physical and digital products.
Previously worked at Studio F. A. Porsche.
